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New polymer-modified tile adhesive launched in the UAE
2025-07-01 Product Update

Introducing Master Bond Plantinum Plus — Stronger Grip, Smoother Spread

We’ve upgraded our polymer-modified formula for faster troweling, high adhesion on large-format tiles, and consistent performance in hot UAE conditions.

Tile Adhesive Large Format

What’s improved:

  • Higher early grab to reduce slip on vertical surfaces.
  • Smoother spread to cover more area with less effort.
  • Reliable bond strength even in high temperatures.

See full specs on the product page:

Open Master Bond Plantinum Plus →

Project highlight showing tiled lobby in a Dubai retail complex
2025-06-15 Project

Project Spotlight: Dubai Retail Complex Uses Ultra Flex for Heavy Footfall

High-traffic floors needed strong wet bond and reduced slip. Our Ultra Flex system delivered a clean finish and a solid feel under load.

Porcelain Commercial

Scope: 1,800 m² of lobby and corridors. Substrate: cement screed.

System: Master Bond Ultra Flex + grout per joint width (TDS).

See Ultra Flex product details →

Media interview about roof waterproofing solutions
2025-05-28 Media Coverage

In the Media: Talking Cool Roofs & Hybrid Waterproofing

Our team discussed heat reflection, crack bridging, and low-odor coatings for occupied buildings — plus application tips for summer months.

Waterproofing Roofing

Key takeaways:

  • White reflective coats can lower roof temperature and energy use.
  • Hybrid membranes bridge hairline cracks and resist UV.
  • Low-odor products suit schools, malls, and occupied sites.

Explore Master Cool Coat 402 →